We are Natury

How it started

Three very different people,
one shared idea

Natury's story starts long before the first cake came out of the oven. It's built on the paths of three complementary people: Luz, Jan and Fajar.

Luz has been connected to wellbeing all her life — her training in traditional Chinese medicine, electromedicine and alternative therapies gave her a holistic view of health and food. Over the years she built know-how that blended ancestral wisdom with modern nutrition: she knew how to balance flavours while looking after whoever was eating. That sensitivity set the Natury standard — plant-based recipes with no animal ingredients, with gluten-free flour and sugar-free options, made to be delicious and good for you at the same time.

Jan came from the business world. Born in Germany, he built experience in business development, project management and strategic initiatives. His global outlook and knack for connecting people and markets gave Natury the structure to turn a dream into a sustainable business.

Fajar is the creator of almost everything you see and eat at Natury, from day one. Trained in bread, pastry and confectionery at the Institut Aliments de Barcelona (2021–2023), with over 400 hours of placement as a pastry technician, she brings a creative eye and plenty of her own ideas to the bakery. Outgoing, proactive and a natural team player — and she speaks six languages, which helps more than you'd think in a bakery as international as ours.

Barcelona, 2023

"Removing the egg isn't enough.
You have to reinvent the recipe."

They met in Barcelona, the city they'd both chosen to call home, and shared the same itch: the city had more and more vegan options, but it was still missing a bakery where every single product was genuinely wholesome, tasty and free of animal ingredients. Natury was born from that conversation.

In the first months, Luz worked tirelessly adapting traditional recipes into vegan versions that lost neither texture nor flavour — that line became her motto. Her nutrition background shows in every pistachio cheesecake and every choc-hazelnut roll. Jan took care of the brand, logistics and supplier relationships, opening doors thanks to his languages and business vision.

The road wasn't easy — finding organic suppliers at fair prices and winning over people used to traditional pastry took months of trial and error. But in mid-2024 they added brunch and CroiSans, and tapas arrived in autumn. Along the way they also started hosting cooking classes, nutrition talks and yoga sessions in their own space.

More than a bakery

The Natury space

We think we have a lovely space and we want to share it. At Natury there are books and games you can use whenever you like. And if you want to host an event, a talk, a meet-up or an activity — yoga, meditation, anything — you can use our space for free. Ask us and we'll tell you when it's available.

Natury on wheels

The Natury food truck

Our food truck takes Natury wherever it's needed — weddings, concerts, company events, festivals. The same 100% vegan spirit, street-food style: burgers, fries and rolls, served right at your event.

Planning something and want us there? Tell us the type of event, how many people you expect and the date in the form below.